Saafai Nisf Iman

Client: Internal Concept / Social Awareness Initiative

Role: Visual Designer & Art Director

Scope: Campaign Branding • Illustration • Motion Graphics • Social Media Content

Tools: Illustrator, Photoshop

The Problem

In today’s digital world, attention spans are short, and impactful religious messaging can easily be overlooked—
especially among younger audiences. The challenge was to craft a campaign around the famous Hadith “Saafai Nisf
Iman” (Cleanliness is half of faith) in a way that felt fresh, visually engaging, and relevant to a modern, often
distracted, audience.

The Solution

I developed a visual campaign that blends Islamic values with playful modern design. The identity revolved around expressive characters and vibrant
illustrations depicting various cleanliness habits—both personal and environmental.

Typography choices and color palettes were deliberately bold and clean to reflect the campaign’s central theme. I incorporated short animations and
motion graphics to make the message more dynamic on platforms like Instagram Reels and Stories, ensuring it could reach younger viewers through shareable content.

The tone was kept light-hearted and positive, avoiding lecture-style messaging in favor of gentle moral reminders through design.

The Results

The campaign resonated deeply within its target audience—generating engagement through shares, story reposts, and positive DMs from viewers. Educators and community pages appreciated the clarity and accessibility of the visuals. Most importantly, it successfully planted a reminder of faith-led hygiene in a modern context.