Legends Football League

Client: Legends Football League

Role: Lead Visual Designer & Art Director

Scope: Brand Identity • Art Direction • Sponsorship Proposals • Ground Branding • Video Editing • Social & Merch

Tools: Illustrator, Photoshop, After Effects, Premiere Pro

The Problem

Legends Football League set out to build a community football league in the UAE that develops local talent and attracts sponsors. It needed to look like a professional sports property from day one: on the pitch, online and in front of corporate partners.

The Solution

As Lead Designer and Art Director, I built the identity and everything that carried it.

Brand Identity

• Football crest, type and colour system
• Icons, patterns and team assets

Video

• Promo and hype reels before the tournament
• Highlight and recap edits for social during it

Ground Branding

• Hoardings, sponsor backdrops, entrance arches, player tunnel and trophy zone
• Placed so sponsors show up in match photos and video

Sponsorship

• Proposal decks for corporate partners, with mockups showing exactly where their brand would appear

Merchandise

• Jersey concepts, lanyards, ID cards, bottles and social templates

The Results

LFL launched with one identity across the pitch, its channels and its sponsor pitches, giving a new league the presence of an established one.