Bank Alfalah – School Cricket Logo Concept

Client: Bank Alfalah (concept for a youth cricket programme)

Role: Brand Identity Designer

Scope: Logo Design • Visual Concept • Sports Branding Direction

Tools: Illustrator, Photoshop

The Problem

A logo for a Bank Alfalah school cricket programme, part of the bank’s CSR work across Pakistan. The mark had to excite school players while sitting comfortably next to a major bank’s brand.

The Solution

I presented two concepts. The approved one combines:

• A cricket ball in motion for energy and ambition
• A shield shape for sportsmanship and credibility
• Bank Alfalah red, pushed with gradients and contrast for a sportier feel
• Sharp type and clean angles so it scales to kits, certificates, signage and social

I then showed it in use on players’ kits and in ground branding.

The Results

An approved logo, tested on kits and ground branding, ready to roll out across certificates, event signage and social media.