Saafai Nisf Iman

Client: Self-initiated social awareness campaign

Role: Visual Designer & Art Director

Scope: Campaign Branding • Illustration • Motion Graphics • Social Media

Tools: Illustrator, Photoshop

The Problem

Religious reminders are easy to scroll past, especially for younger audiences. This campaign takes the hadith “Saafai Nisf Iman” (cleanliness is half of faith) and turns it into something people want to watch and share.

The Solution

• Character illustrations showing everyday cleanliness habits, personal and environmental
• Bold, clean type and colour that echo the theme
• Short animations made for Instagram Reels and Stories
• A gentle, positive tone instead of a lecture

The Results

A shareable campaign that delivers a faith-based message in a format younger audiences already use.