WCL World Championship of Legends

Client: World Championship of Legends (international T20 cricket)

Role: Brand Identity Designer & Visual Content Lead

Scope: Brand Identity • Ground Branding • Social Media Design • Digital Templates • Visual Consistency

Tools: Illustrator, Photoshop, After Effects, Midjourney

The Problem

WCL brings retired international cricket stars back for a T20 tournament. The brand had to match that star power: premium and global, appealing to fans who remember these players and to younger fans who don’t.

It also had to hold together everywhere the tournament appears: in the stadium, on the broadcast and on social.

The Solution

I built WCL’s visual system and ran it across the ground and digital channels.

Brand Identity

• Bold typography, national colour cues and metallic accents
• A system that scales from LED boards and field branding to team cards and merchandise

Ground Branding

• Perimeter hoardings, press backdrops, sponsor boards and in-game graphics
• Designed to read clearly on live TV and keep sponsors visible in every shot
• Assets for broadcast overlays and in-stadium promotions

Social Media

• Match-day graphics, line-ups, video covers and story templates
• Built as reusable components so the team could publish fast on live match days

The Results

WCL ran one consistent, premium look from the stadium to the broadcast to Instagram for the whole tournament.