DXB Lunchbeat DXB

Client: LunchBeat Dubai

Role: Brand Identity Designer & Social Media Visual Strategist

Scope: Visual Identity • Social Media Content • Event Branding • Motion & Poster Design

Tools: Illustrator, Photoshop, After Effects

The Problem

LunchBeat is a global lunchtime dance party: one hour, daytime, no alcohol. It was launching in Dubai and needed a look that would land with the city’s mixed, style-conscious crowd.

Most people hadn’t heard of the concept, so the brand had to explain it quickly, without looking like a nightclub or a wellness class. It also needed a toolkit the team could use fast across social and event coverage.

The Solution

I refreshed the identity for the Dubai launch and built the toolkit around it.

• Visual identity adapted for LunchBeat Dubai
• Event branding for the venue
• Posters and motion graphics
• Social templates for announcements, event day and recaps

The Results

Every poster and post, from launch announcement to event-day coverage, carried the same bold, minimal look.