Moppets Poppets

Client: Moppets Poppets

Role: Brand Identity Designer

Scope: ogo Design • Visual Identity • Packaging • Illustration • Social Mockups

Tools: Illustrator, Photoshop

The Problem

Children’s brands often fall into two extremes: overly cartoonish or too polished for kids. The challenge was to create a brand identity that speaks to both kids and their grown-ups—something fun, functional, and full of personality. Moppets & Poppets needed a visual system that could adapt across apparel, toys, packaging, and digital media, while standing out in a very saturated market.

The Solution

The identity was built around the idea of celebrating quirky, lovable personalities—just like the kids the brand serves. Key elements included:

• A custom logotype with bouncy, rounded forms to evoke movement and charm
• A cheerful, gender-neutral color palette that avoids the usual pink/blue clichés
• Illustrated character icons and patterns for packaging, labels, and web visuals
• Flexible brand elements that could scale from a tiny clothing tag to a store sign
• Typography that’s clean and readable for adults, but still playful in spirit

Packaging mockups were developed to bring the full
brand world to life—from wrapping paper and hang tags to
online order boxes and thank-you cards.

The Results

Moppets Poppets stands out as a wholesome, joyful kids’ brand with a strong visual voice. The identity is versatile, memorable, and ready to scale, whether it’s used in a boutique store, e-commerce packaging, or a toy aisle. It’s a brand built to grow with the little ones—and stay etched in their parents’ minds too