Legends Football League

Client: Legends Football League

Role: Lead Visual Designer & Art Director

Scope: Brand Identity • Art Direction • Sponsorship Proposals • Ground Branding • Video Editing • Social & Merch Collateral

Tools: Illustrator, Photoshop, After effects, Premier

The Problem

The Legends Football League was envisioned as more than just a tournament—it aimed to become a recognized, community-driven league that could nurture local football talent, attract meaningful sponsorship, and build a brandable, fan-driven experience in UAE.
However, the league faced a key challenge: how to translate this big vision into a visual and strategic identity that would resonate with players, fans, and corporate sponsors alike—while maintaining professionalism across all touchpoints, from pitch-side branding to online presence.

The Solution

As the Lead Designer and Art Director, I developed and executed a 360° branding system that brought the league’s ambition to life, with consistency and energy across every layer:

Brand Identity

• Designed a modern football crest logo symbolizing unity, heritage, and ambition

• Crafted a bold typographic and color system that communicates strength and movement

• Extended the visual language into icons, patterns, and team assets

Art Direction & Motion

• Directed and edited promotional videos and hype reels for pre-tournament buzz

• Created highlight reels and recap edits to enhance fan engagement on social platforms

Ground Branding

• Designed field-side hoardings, sponsor backdrops, entrance arches, player tunnel branding, and trophy zones

• Ensured high-visibility placements to maximize branding impact in photography and video coverage

Sponsorship & Commercial Collateral

• Created professional sponsorship proposal decks tailored for corporate partners

• Developed mockups and value propositions highlighting brand exposure, ROI potential, and community reach

• Ensured all communication reflected the league’s mission, values, and competitive edge

Merchandising & Fan Touchpoints

• Designed jersey concepts, lanyards, ID cards, water bottles, social templates, and more—unifying the brand across physical and digital experience

The Results

The comprehensive identity positioned Legends Football League as a high-caliber sports property ready for growth,
sponsorship, and fan loyalty. The branding not only energized participants and viewers but also established trust and
excitement among sponsors and partners. It’s a full-bodied sports identity built to scale—and rooted in passion.