DXB Lunchbeat DXB

Client: LunchBeat Dubai

Role: Brand Identity Designer & Social Media Visual Strategist

Scope: Visual Identity • Social Media Content Design • Event Branding • Motion/Poster Design

Tools: Illustrator, Photoshop, After Effects

The Problem

LunchBeat, a global lunchtime dance movement, was launching its Dubai chapter—but needed a brand refresh to resonate with the vibrant, diverse, and style-savvy crowd of the UAE. The concept of daytime sober raving was fresh and exciting but not widely understood.

The challenge: craft a brand identity that felt energetic, inclusive, and effortlessly cool—without leaning on typical
nightlife or wellness clichés. The brand also needed a visual toolkit for fast-paced social rollouts, event coverage, and
cross-platform consistency.

The Results

LunchBeat’s brand visuals set the tone for a movement that feels fresh, rhythmic, and rooted in connection. From pre-event buzz to day-of experiences, the visuals helped create an aesthetic that was instantly recognizable—bold  minimal, and unmistakably LunchBeat.

This project reflects my passion for movement-driven brands, where sound, space, and community all come together in design.