Saorie

Client: SAORIE, sustainable fashion & apparel

Role: Lead Visual Identity Designer

Scope: Branding • Packaging • Typography • Visual Direction • Social Media

Tools: Illustrator, Photoshop

The Problem

SAORIE is a sustainable, modest fashion label for Southeast Asia, where demand for breathable, ethically made clothing is growing. Labels in the region tend to look either Western or very traditional. SAORIE needed to feel modern and regional at the same time.

The Solution

• A delicate custom serif logotype
• A muted earth palette drawn from natural fabrics and skin tones
• Minimal packaging with a sustainable feel
• Airy type with generous spacing, echoing the loose silhouettes
• Social and editorial content about slow fashion and regional craft

The system runs from fabric tags to the lookbook.

The Results

A complete brand world for a label that sits between global minimalism and Southeast Asian style.