The Cool Sheikh

Client: The Cool Sheikh (Lifestyle/Pop-Culture Merchandise Brand)

Role: Lead Visual Designer

Scope: Brand Identity • Merchandise Design • Social Content • Typography Direction

Tools: Illustrator, Photoshop, Procreate

The Problem

The Cool Sheikh was launching as a bold new lifestyle brand blending traditional Emirati culture with modern
streetwear aesthetics. The challenge was to design an identity that felt unapologetically regional yet globally relevant
—without falling into clichés or overused motifs. They needed a brand that would resonate with Gen Z and millennial
audiences across the UAE and beyond.

The Results

The brand quickly gained traction on social media, attracting a community of young followers and early adopters.
Merchandise sold out in its first online drop, and audience feedback praised the visuals for being “fun, fresh, and
proudly local.” The brand now stands as a confident voice in GCC pop culture.