Sophon Labs

Client: Sophon Labs

Role: Creative Director & Brand Designer (freelance)

Scope: Brand Foundation • Logo System • Brand Guidelines • Product & Packaging • App & Dashboard Direction • Social Media System • AI Imagery

Tools: Illustrator, Photoshop, Higgsfield, Claude

THE PROBLEM

Sophon Labs was launching a new brand and its first products into the healthcare technology market, bringing patients and doctors closer through connected devices, apps and wellness products. With no brand history to lean on, it needed an identity that could earn trust from day one.

The challenge was balance: the brand had to feel advanced and scientific without losing warmth, and it had to work consistently across very different touchpoints, from a wearable and a clinical dashboard to supplements and a future skincare range.

THE SOLUTION

I led the brand from concept to a complete, launch-ready system, defining how Sophon Labs looks, sounds and shows up across every product.

Brand Foundation

Defined the brand’s purpose, personality and architecture: one brand across everything it makes
Positioned it at the meeting point of advanced technology and human healthcare

Logo System

Developed the infinity mark with an all-caps SOPHON LABS logotype, which the client chose as the primary logo
Created signature finishes, Rose Copper and Liquid Chrome, plus isometric versions for product and digital use
Built a 19-page logo document covering construction, lockups, clear space and usage

Brand Guidelines

Produced a 56-page brand guidelines system, Decoding the evolution of healthcare
Set a palette led by Obsidian and Lab White with a Rose Copper accent, a clear type hierarchy, and a warm, human photography direction

Product, Digital & Social

Applied the identity across the wearable, longevity and clinical supplement ranges, stationery and a skincare concept
Set the direction for the patient app, femtech app and patient dashboard, including interface principles, UI colours and components
Designed a social media system for Instagram and LinkedIn with content pillars, feed and story templates, and voice guidelines
Created launch imagery by combining AI generation with Photoshop retouching, so the brand had product visuals before any photoshoot

THE RESULTS

Sophon Labs entered the market with a complete, consistent identity across its devices, products and digital platforms. The client said the work captured the essence of the brand and felt truly elevated.